The article "Advert Recipe." talks about marketing, it was created by Smiley George.
The word "advertising" means different things to different pepole. There are countless defiintions for the word "advertising." I will like to apologize to all numerous authors if they did not see their definition in that article. (Please kidnly accept my sincere apology from the bottom of my heart.) For simplicity and better understanding I will like to state here that the word "advertising" simply means to "to make known something--products, services, concepts-- and to persuade people to buy." I think you're with me. Advertising is one of the most powerful / socializing focre in the business world. It sells more than products. It sells images, values, goals, and concepts. A good advert shapes our attitude. And attitudes shape our behavior. Advertising, like most field jobs, work through a process--a sereis of stages of which each contributes to the success of an ad.
A number of ad processes have been dveeloped over the years.
But the most commonly accepted process is AIDA (Attention Interest Desire Action). It is an essential process that should be incorporated into the components of every ad copy. For all ad messages to be complete, it must accmoplish the following: 1.
Create attention 2. Sustain interest 3. Stimulate desire 4. Create action 5.
Create an appeal 6.
Must be credible and decent. I have come to the conclusion that the awareness and the application of these Ad recipes, is the first step to effective and efficient adverts in that globalize business enivronment.
To crown it up, I will like to leave you with that beautiful quote: "The best advretising is done by a satisfied customer." So says Philip Kotler. I agree with this, don't you?
About the Author
Smiley George,is a seasoned Proofreader.He is into Evnets Marketing and Managemet and freelance writing. He is to publish soon two books,Ad and Exam Success Secrets. Email: jamesbourn@yahoo.Co.Uk
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